THE USUAL BREAKERS
THE KITKAT JOURNEY
KitKat originated in London in the late 17th century, when a literary club met at a pie shop owned by pastry chef Christopher Catling. The group was called the KitKat club and took its name from an abbreviated version of the owner's name.
ROWNTREE’S CHOCOLATE CRISP
The four-finger wafer is first manufactured in York. This is then sold in London and the South East of England as Rowntree’s Chocolate Crisp.
George Harris, Marketing Director for Rowntree, re-branded the product as KitKat Chocolate Crisp. This year also heralds the first use of the word ‘Break’ in KitKat advertising.
SECOND WORLD WAR
During the Second World War due to a shortage of ingredients including milk, Rowntree altered the recipe of KitKat Chocolate Crisp. The wrapper was changed to blue and the oval logo was removed along with the Chocolate Crisp and KitKat was written in bold.
GLORY OF RED WRAPPER
KitKat returned to its original milk recipe and the glory of its red wrapper.
Global International expansion in Australia, New Zealand,
South Africa and Canada
Donald Gilles, executive at advertising agency JWT London, creates the classic advertising line: “Have a Break, Have a KitKat”
Two-finger multi-pack was born. This new packaging format drives sales in the new supermarkets with increased home stocking by consumers.
FIRST COLOUR TV COMMERCIAL
FAMOUS PANDA TV COMMERCIAL
NESTLÉ ACQUIRES ROWNTREE
LAUNCHED KITKAT CHUNKY
KitKat Chunky launched in the UK, is an instant hit and quickly rolled into other developed markets.
Manufacturing operations set up in Bulgaria, Russia, Turkey and Venezuela.
KITKAT POP CHOC LAUNCHED
KITKAT CHUNKY PEANUT BUTTER WAS INTRODUCED
MINI MOMENTS80 YEARS ANNIVERSARY
KitKat launches Mini Moments series, an assortment of various flavours.
HAZELNUT CRUNCH & CARAMEL CRISP
Kitkat launched two new flavors, Kitkat Hazelnut Crunch and Kitkat Caramel Crisp for a break with a twist
KITKAT MINI MOMENTS COOKIES & CREAM and MOCHA
Kitkat Mini Moments launched two single-flavor packs, Mini Moments Mocha for the live it up breaker and Mini Moments Cookies & Cream for the dreamy breaker.
KITKAT COOKIE CRUMBLE
To complement the KitKat range, KitKat launched KitKat Cookie Crumble, with crunchy cookie pieces, for a break with a twist.