THE KITKAT JOURNEY

KitKat originated in London in the late 17th century, when a literary club met at a pie shop owned by pastry chef Christopher Catling. The group was called the KitKat club and took its name from an abbreviated version of the owner's name.

ROWNTREE’S CHOCOLATE CRISP

The four-finger wafer is first manufactured in York. This is then sold in London and the South East of England as Rowntree’s Chocolate Crisp.

RE-BRANDING

George Harris, Marketing Director for Rowntree, re-branded the product as KitKat Chocolate Crisp. This year also heralds the first use of the word ‘Break’ in KitKat advertising.

SECOND WORLD WAR

During the Second World War due to a shortage of ingredients including milk, Rowntree altered the recipe of KitKat Chocolate Crisp. The wrapper was changed to blue and the oval logo was removed along with the Chocolate Crisp and KitKat was written in bold.

GLORY OF RED WRAPPER

KitKat returned to its original milk recipe and the glory of its red wrapper.

Global International expansion in Australia, New Zealand,
South Africa and Canada.

Donald Gilles, executive at advertising agency JWT London, creates the classic advertising line: “Have a Break, Have a KitKat”.

NEW PACKAGING

Two-finger multi-pack was born. This new packaging format drives sales in the new supermarkets with increased home stocking by consumers.

FIRST COLOUR TV COMMERCIAL

FAMOUS PANDA TV COMMERCIAL

NESTLÉ® ACQUIRES ROWNTREE

LAUNCHED KITKAT CHUNKY

KitKat Chunky launched in the UK, is an instant hit and quickly rolled into other developed markets.

Manufacturing operations set up in Bulgaria, Russia, Turkey and Venezuela.

KITKAT POP CHOC LAUNCHED

KITKAT CHUNKY PEANUT
BUTTER WAS INTRODUCED

MINI MOMENTS

KitKat launches Mini Moments series, an assortment of various flavours.

80 YEARS ANNIVERSARY

KITKAT HAZELNUT AND KITKAT CARAMEL

Kitkat launched two new flavors, Kitkat Hazelnut Crunch and Kitkat Caramel Crisp for a break with a twist.

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